AEZ Leichtmetallräder partners up with RB Leipzig
Just in time for the second half of the season, RB Leipzig and AEZ have announced their new partnership. As a premium brand of the ALCAR Group, AEZ has become an Official Partner of the current German Bundesliga league leader. The partnership comprises the use of logo and name rights, LED perimeter advertising in the Red Bull Arena, hospitality services as well as social media communication.
Mario Bagheri, Director Sales & Marketing, ALCAR WHEELS: “We are very pleased to get off to a flying start together with RB Leipzig as a partner in the German Bundesliga. We both have in common that we strive for the highest quality criteria, professionality and sustainable growth. The best basis for a successful partnership.”
RB Leipzig is „HUNGRY4MORE“
Founded in May 2009, the club was promoted to the German Bundesliga in the 2015/16 season. Once there, the Red Bulls always qualified for the European Championship, playing in the last 16 of the UEFA Champions League for the first time in 2019.
Oliver Mintzlaff, CEO RB Leipzig: “Our goal is to find partners that share our philosophy and fit our brand attributes: dynamic, innovative and hungry. We found such a partner in AEZ Leichtmetallräder, thereby expanding our partner portfolio to include another exciting new area. We are looking forward to the second leg, even more so after having announced a new collaboration at the start of the year, which we see as another important step for continuous growth, also in the partner segment.”
Like will to like
RB Leipzig and AEZ are two top players in Germany. Both rise to the challenges in their respective fields, mastering them with unflagging and highly professional dedication. Since its foundation in the mid-nineties, AEZ’s history has experienced regular growth. The brand’s success is based on design strength, innovation as well as excellent product quality and a strong sense of customer service. In addition to classic design wheels the product range comprises special rims for the most important German car brands such as Volkswagen and Porsche. Naturally, AEZ also offers a wide selection of alloy rims for the SUV/off-road segment.